Havas: an educational approach to biodiversity

Havas, part of Vivendi, is one of the world's largest agencies in the communication sector. Founded in 1835 in Paris, it works with 20,000 people in more than 100 countries. Havas operates according to a fully integrated model. Its 60+ Villages around the world unite digital, creative, media, PR, events and healthcare teams under one roof. Havas' role is to make a meaningful difference for the brands they work with, for business, for people and for society. The agency uses the power of ideas, creativity and entertainment to drive growth and change, helping brands better engage with their communities through authentic experiences, helping companies grow sustainably. Havas is committed to building an inclusive corporate culture, of which everyone can feel a part, live their best life and grow. In addition, it has obtained the certification of gender equality.

Havas is committed to supporting projects with a social impact by integrating them into business processes and the organisation on a par with business objectives. Corporate behaviour has an impact on society and the environment: the bigger and more important a company is, the greater its responsibility. "We guide brands in implementing a sustainable path, and likewise our people by promoting awareness and training. Based on our study Meaningful Brands™, we work with our partners to create meaningful brand experiences that have a positive impact on people's lives. We do this by minimising waste: of time, of money, of energy, of talent,' says Havas. This is the aim of the agency's approach to Grow Well, which helps clients be more meaningful to the communities they serve, enabling them to not only increase profits but to do so in a sustainable, responsible and humane way.

"Let's make a meaningful difference" is for Havas much more than a statement: it represents the synthesis of a philosophy that guides the way they work together and experience the agency. "We also do this through our partnership with 3Bee. After creating our Oasis of Biodiversity, consisting of two intelligent beehives and a nectariferous grove to protect pollinators, this year we have gone further by projecting our actions for the protection of biodiversity into the future, joining the project "3Bee: at school for biodiversity". In fact, we have adopted an elementary class of the Istituto Comprensivo Basiglio, to accompany it in educational-recreational activities on environmental issues. The educational activities will allow the children to discover the crucial role of biodiversity and of pollinators, to learn how to give them the value they deserve in order to become ambassadors for change. Protecting biodiversity is not a game, but learning how to do it can become one."

The project experience proved to be for Havas an opportunity of connection and training for the boys and girls of the Istituto Comprensivo Basiglio. Havas had the chance to meet them and witness first of all the curiosity and desire to learn of the young generations, who showed a strong desire to contribute to the change to improve the world and shape their own future. Their considerable interest in biodiversity is a source of inspiration for Havas: "this motivates us to develop further projects and have an increasingly positive impact. Thanks to this project, some colleagues had the opportunity to share the fable 'Wax, and once a forest' with their classes." This tale, devised and given to Havas customers as a gift for the year-end presents 2022, not only aroused interest, but allowed them to immerse themselves in the story and actively take part in it, thus contributing to give it new life and meaning.

For Havas, the positive aspects of the collaboration with 3Bee are several. The partnership has not only made it possible to generate a positive impact within the company, but has given us the opportunity to actively engage in the preservation of the environment and biodiversity, an issue we consider crucial to our mission and social responsibility. For Havas it is essential to create value by supporting concrete projects, projects that inspire and enrich the whole agency, making the people who work there more aware. "We believe that each of us can make a difference and make our own personal contribution to a fight that affects us all. Let's make a meaningful difference, together."