Christmas 2023: Give Biodiversity with 3Bee

3Bee, the Nature Tech company leader in the protection and regeneration of biodiversity through technology, launches for this Christmas the initiative "Gift biodiversity", innovating the concept of Christmas gift: not just a gesture of affection towards loved ones, but a direct contribution to an important climate and ecosystem study and scientific research project. Adopt or donate an oasis is thus just one of the original, sustainable and digital ideas just a click away that represent a small gesture and a very welcome Christmas gift with the aim of make as many people as possible aware of the importance of saving the biodiversity and ecosystems. Sustainable projects and initiatives that you can also support through the new 3Bee Boxes, special gift boxes that allow you to protect biodiversity by choosing between the care and growth of a nectariferous tree or the experience of monitoring an intelligent hive.

In today's consumer landscape, attention to sustainability is an essential requirement for a growing number of consumers. The recent environmental catastrophes have prompted a sense of urgency and awareness that our planet needs immediate and effective interventions. According to a study conducted by Accenture, 71% of Italian consumers are more inclined to choose products and services from companies whose values reflect their own. Moreover, 85% of consumers consider sustainable products to be more innovative and of better quality. Similarly, a more recent survey - carried out in May 2023 by Metrica Ricerche on behalf of the Gs1 Italy Non Food Observatory - shows that more than one in three Italians is willing to invest 5 to 10% more to buy sustainable products.

A trend that also emerges in the context of online searches for Christmas gifts: last year in fact, a significant increase in queries for sustainable Christmas gifts was recorded compared to the previous year. The awareness of consumers towards sustainable issues is therefore increasing, a trend that is particularly reflected when choosing gifts for festivities such as Christmas, which this year can be an excuse to contribute to projects in favour of environmental improvement in our country, in the light of recent environmental disasters.

In this context, the sustainable, digital and accessible gift options offered by 3Bee will allow those who choose them to participate in the creation of Oases of Biodiversity in Italy: urban and agroforestry habitats recreated in areas of low biodiversity, where technology and nature come together to take a first step towards climate resilience. To date, 3Bee has created 200 Biodiversity Oases, but the goal is to reach 10,000 within a year, to create Europe's largest ecological corridor. Hence the possibility for anyone to become a guardian of one of 3Bee's Biodiversity Oases, gifting the care and growth of a nectariferous tree to help recreate grazing areas for pollinating insects or the monitoring of a smart hive. A sustainable, digital and innovative gift option that allows you to join the largest ecosystem study and research project.

The adoption of a nectariferous tree or an intelligent hive within the Oases of Biodiversity allows to receive the personalised certificate - with name and dedication - with the biodiversity impact generated and represents an important contribution in terms of research: the data collected thanks to 3Bee's proprietary technologies will in fact be shared with some of Europe's best-known universities, alongside which Nature Tech works every day, to advance the study project dedicated to bees, insects pollinators and biodiversity. Each user will also receive video and photo updates from their biodiversity farmer and will be able to consult real-time impact data via the dedicated app and webapp.

For this Christmas, 3Bee is also launching the new edition of its Boxes: the gift boxes that allow you to treat biodiversity by choosing between the care and growth of a nectariferous tree or the experience of monitoring an intelligent hive. The boxed set is enhanced from the previous edition, now including a 184-page photographic, illustrated and narrated book written by 3Bee, a true guide to exploring the wonderful world of biodiversity, discovering the immense richness and unique characteristics of various ecosystems. Available in three different plans, the 3Bee Boxes represent the sustainable phygital gift that aims to connect ambassadors of change with the community of biodiversity store ambassadors, creating a unique experience not only online, but also offline. The 3Bee Boxes are orderable online by 15/12 with guaranteed delivery by Christmas, or are available in participating stores.

The Christmas season represents a unique opportunity to make a difference: "Gift biodiversity" is more than just a gift, it is a chance to create a long-term positive impact and be a creator of a more sustainable and resilient future, by concretely supporting a scientific research project. The gifts thus acquire a double value: a gesture of love, but also a step towards saving biodiversity. The aim of 3Bee is to invite citizens, organisations and businesses to join forces at a critical time for our ecosystem, demonstrating that technology and innovation can be allies of responsible and sustainable progress. gifts therefore become a powerful tool for awareness-raising and direct action in favour of biodiversity and our planet: by giving a Box 3Bee or adopting a Oasis of Biodiversity, everyone can contribute to a virtuous circle that generates positive, measurable and concrete impacts with a biodiverse gift.