3Bee in Wild Moss: the most important challenge

3Bee landed the video-podcast "Wild Musk" hosted by Luis and Fedez. It has always been crucial for us to convey the importance of pollinators and the regeneration of biodiversity. In a one-to-one chat with Luis and Fedez, Niccolò Calandri, CEO and co-founder, was able to explain in a straightforward manner how we strive to protect biodiversity, our values, the difficulties we face every day, and of course the funniest anecdotes related to such a fascinating and sometimes absurd world: nature and pollinators. It is often said that we must learn from animals, but the message we try to instil every day is a different one. We must not imitate them, but understand their behaviour in order to be able to protect them. It is therefore we, first and foremost, who must understand how to behave towards them.

We couldn't leave without inviting Luis and Fedez to embark on an incredible challenge, from which we drew an epic story based on trees and pollinators. We have first of all created a Landing Page for the Wild Moss Lands, where the first 120 people, named Anchles of the Queen can support either Fedez's hive or Luis's hive, with their respective queens, and receive a Limited Edition Kit, full of branded gadgets (Free for the first 40). Latecomers should not despair because it will always be possible to support your paladin by adopting a beehive or nectar tree, with two discount codes. Underlying the competition is an even more important battle in which each person can really make a difference: regenerating the biodiversity of the Wild Moss Lands. .

The Wild Moss Lands have always been thriving. However, as the years have gone by, crops and biodiversity have declined dramatically, gradually putting the well-being of the Lands and their inhabitants atrisk. The King, worried and now dying, decides to send his twomost trusted advisors, Fedez and Luis, to the Pollinator Wise Men operations centre in 3Bee to find out what is bringing his Lands to their knees and find a way to curb this danger and defeat it.

The Pollinator Wise Men of 3Bee, who have always been concerned with the wellbeing of pollinators and the preservation of biodiversity, reveal the presence of a Rampant Evil that is leading to the death of pollinators and in particular bees, which are primarily responsible, through the pollination process, for 75% of food crops. Evil has spread increasingly resistant predators and pests, droughts, floods and fires throughout the kingdom, causing habitat depletion and decreased biodiversity. Finally, it has eroded the conscience of humans, leading them to wicked practices of intensive agriculture and deforestation.

Fortunately, 3Bee's wise men also have the solution. To protect the bees and regenerate biodiversity, it is necessary to carry outgood beekeeping practices, monitor the hives and plant new nectar forests, so as to expand nectar areas and give the pollinators the precious nourishment. Evil had already struck the neighbouring kingdoms, who had entrusted their hopes, with little result, to the BeeMan, the artificial pollinators in charge of bringing pollen from flower to flower.

The situation is therefore very serious, in all the Lands of Wild Moss there remain only two queens with their respective hives, lacking heirs, he decides that whoever would contribute most to the regeneration of biodiversity, between Fedez and Luis, would become the legitimate heir to the throne. Fedez runs to Queen Sperm Queen, while Luis heads to Queen Queensburo. The goal of both is to gather an array of biodiversity protectors, active in the front line for its preservation. The first step is to find the most loyal followers, the Handmaids of the Queen, i.e. the first 120 who decide to take up the challenge and protect the bees of the mother hives. All the others can choose whether to join the Sacred Order of Pollinators, protecting new hives, or to join the Nectar Tree Keepers Guild. .