Can you see me now? The 3Bee campaign is dedicated to oases

3Bee, a leading company in the field of technological protection of biological diversity, lands in Germany and launches "See me now?": an out-of-home campaign to raise awareness of this important issue. The campaign was exhibited in September 2022 in Berlin with huge photos of pollinating insects and endemic Italian species. The main objective is to enhance the rich heritage of biodiversity in a country like Germany and to emphasise its beauty and importance.

Germany is home to a wide variety of species and plays an important role in the conservation of biological diversity in Europe. Its unique geographical location, stretching from the north coast to the Alps, harbours a variety of habitats, from dense forests to coastal dune landscapes, from heather moors to Alpine peaks, and thus a wide range of species. Despite its rich biodiversity, the flora and fauna in Germany is under serious threat. The 3Bee campaign "See me now?" emphasises that the decline in biodiversity is not as easily visible as other environmental problems. Biodiversity is in fact like a series of chain effects: Even if we cannot directly see the link between one species and another, we know that the disappearance or dramatic decline of one species has a negative impact on other species and the entire ecosystem on which we ourselves depend.

The campaign therefore aims to promote the beauty and importance of biodiversity and 3Bee's commitment to its conservation with a major new regeneration project: the Oases of Biodiversity, urban and agroforestry habitats with refuges for pollinators and native plants. Certified places with traceable impact thanks to 3Bee technology that "listens" to the needs of pollinating insects and the health of the environment. 3Bee invites organisations and companies in Germany to become guardians of biodiversity and participate in the project to maintain and protect regenerative and monitored oases.

3Bee's commitment to promoting biodiversity through biodiversity oases offers the opportunity to develop ESG projects and contribute to the creation of the largest network of biodiversity oases in Europe. This initiative allows companies to improve their employer branding by offering their employees the opportunity to get in touch with nature, leading to an improvement in the company's well-being and Employee Net Promoter Score (E-NPS). In addition, by engaging their customers in biodiversity conservation, companies can gain a competitive advantage and better brand positioning in the marketplace. The monitored, tracked and transparent data generated by 3Bee's technology also provides a solid foundation for the creation of sustainability reports and the integration of information into the corporate balance sheet.

The poster campaign "See me now?" will be distributed at various locations in the city of Berlin from 22 September 2023. The initiative will reach a wide audience and have a great impact to raise awareness of the importance of biodiversity and its protection. This initiative by 3Bee shows how important it is to combine technology with environmental protection and to offer innovative solutions to preserve our country's natural heritage. We therefore invite citizens and companies to join this cause and become protagonists of a sustainable future for our planet through the biodiversity oases.