Can you see me now? 3Bee's campaign to launch the Oasis

On the occasion of the World Environment Day 2023, 3Bee, Nature Tech company leader in protecting biodiversity through technology, launches "Can you see me now?": an Out Of Home campaign to raise awareness about this crucial issue. Through giant photographs of pollinating insects and endemic Italian species, the campaign will be present in the cities of Rome, Turin and Milan on 5 June 2023. The main objective is to enhance the rich heritage of biodiversity in our country, highlighting its beauty and importance.

In fact, Italy is among the richest European countries in biodiversity, due essentially to its favourable geographical position and great geological, climatic and vegetational diversity (source ISPRA). 3Bee's campaign "Can you see me now?" emphasises that the decline of biodiversity is not as easily recognisable or visible as other environmental emergencies. Biodiversity is in fact like a series of chain effects: even if we cannot directly see the link between one species and another, we know that if one species disappears or declines dramatically, it will have negative consequences on other species and the entire ecosystem, on which we ourselves depend.

The campaign therefore aims to promote the beauty and importance of biodiversity and 3Bee's commitment to preserving it with a major new regeneration project: the Oases of Biodiversity, urban and agroforestry biodiversity habitats with refuges for pollinators and native flora. Certified places with a traceable impact thanks to 3Bee technology that 'listens' to pollinating insects and the health of the environment. Also on the occasion of the World Environment Day 3Bee invites persons and companies to become guardians of biodiversity and take part in the project to care for and protect the oases.

3Bee's commitment to promoting biodiversity through the Oases of Biodiversity offers the opportunity to develop ESG projects and contribute to the creation of the largest network of Biodiversity Oases in Europe. This initiative enables companies to improve their employer branding by offering employees the opportunity to get in touch with nature, leading to an improved corporate well-being and Employee Net Promoter Score (E-NPS). Furthermore, by involving customers in biodiversity protection, companies can achieve a competitive advantage and improved brand positioning in the market. The monitored, tracked and transparent data generated by 3Bee's technology also provides solid support for the creation of sustainability reports and for the integration of the information into the company's financial statements.

The digital billboard campaign "Can you see me now?" will be broadcast on 5 June 2023 on a number of spaces in the cities of Milan, Turin and Rome. The initiative will reach a wide audience, generating a significant impact in terms of awareness of the importance of biodiversity and its protection. This initiative by 3Bee demonstrates the importance of combining technology with environmental conservation, offering innovative solutions to preserve our country's natural heritage. On the occasion of the World Environment Day 2023, we invite citizens and businesses to join this cause and become protagonists in securing a sustainable future for our planet through the Oases of Biodiversity.