Biodiversity Week: 3Bee multiplies World Bee Day

3 Bee, the leading start-up in Italy founded in 2017 with the aim of protecting bees with technology, is back in the field for World Bee Day scheduled for 20 May by launching '3Bee education', a new project to bring children closer to the world of bees, a specific programme to enable kindergartens and primary schools to teach sustainability, while renewing the invitation to adopt or donate a beehive at a distance through a simple click, thus taking a concrete part in safeguarding bees, insects that are fundamental for the protection of the entire ecosystem and the maintenance of biodiversity. On the occasion of World Bee Day, 3Bee also multiplies its commitment and for the whole week from 16 to 20 May activates a strong dissemination campaign aimed at everyone.

3Bee, also quintuples its commitment and for the whole week from 16 to 20 May takes the field with a strong dissemination campaign aimed at everyone, with the intention of making as many people as possible aware of the importance of protecting our bee friends and of dear topics such as 'biodiversity', 'insects', 'animals', 'plants' and 'ecosystems'. 5 appointments on the company's own social media, featuring interviews with ordinary people of different ages, who were asked questions on these issues. The aim is to immerse viewers in a context in which we are all conscious protagonists, able to act and network for the protection of the planet that welcomes us, now.

The campaign activated by the brand kicks off its strongest conviction. We no longer have so much need to inform ourselves, the situation is before our eyes and we know the problems inside out. Raising awareness of environmental sustainability issues and pollinators in particular will always be a cornerstone for 3Bee, but with this campaign it wants to positively engage people to take part in the change. Hence the claim 'We are more aware than we think' will become 3Bee's manifesto for the whole week from 16 to 20 May, World Bee Day. Niccolò Calandri CEO and co-founder shares: "3Bee will be engaged for an entire week on all social and non-social channels in the engagement of as wide a community of change activists as possible, the beekeepers of the Adopt-a-Hive network and the corporate social responsibility companies of the Pollinate the Planet programme will be on the field alongside us.