Green Friday 3Bee

3Bee's Green Friday is different! Adopting or donating a beehive is a concrete action to support bees, support beekeepers and protect the environment. A conscious choice aimed at supporting and transmitting values of sustainability and conscious consumption. As you know, bees are very important insects for mankind and the world. Without their pollination work, there would be no food that we eat every day. Bees are responsible for about 70% of the food that we put on our tables. Moreover, together with other pollinating insects they play a central role in pollinating forage grass, which is indispensable for feeding livestock. Finally, about 90% of wild and spontaneous plant species exist thanks to bees and many other pollinators. We can say that, without bees, we would not have: - fruit and vegetables - forage and flower pastures - coffee - wild crops and plants - biodiversity

That is why it is sustainable: Product delivery and lead times must be sustainable. Therefore, those who buy during 3Bee's Green Friday will have to wait at least 9 months for their honey to be produced. The product purchased must carry all the information about the supply chain and not only certifications and claims. Those who choose our hives will be able to monitor their hive for 1 year and follow the production of their honey in real time. Good production must be regenerative. That is, for every kg of waste produced, 1.5 kg of environmental and social value must be created. Our beekeepers are obliged to follow regenerative practices: planting nectariferous trees that also absorb the Co2 their vans emit. Replacing treatments with mechanical/physical techniques and optimising feeding. This makes our farmers generate Co2 and biodiversity credits.

The relationship between the environment and bees is deeply connected and every day they provide a service in regulating ecosystems and preserving biodiversity. However, environmental pollution, climate change, disease and the abuse of agro-medicines are putting a strain on the survival of these very important pollinators. Below we explain what you can do to protect bees this Green Friday with some simple actions: 1 Adopt a 3Bee hive. 2 Donate a 3Bee hive. 3 Adopt a hive and its Polly Let's look at the three options in more detail.

On the www.3bee.com/adotta-alveare website are more than 200 professional beekeepers who care for bees every day. They follow a state-of-the-art bee care protocol, using IoT technologies, so that they are able to reduce diseases and eliminate sudden deaths of bee families. Adopting a hive means monitoring the health of the bees, directly from your smartphone, just as a beekeeper does. As soon as you are ready you will receive at home honey with the chosen bloom 100% artisanal and Italian. Choose the beekeeper and the honey you prefer and monitor your bees for a whole year, then enjoy the sweet honey produced by your bees.

Green Friday is also a good reason to prepare for Christmas presents! Gifting a beehive is an ethical and sustainable gesture. Not only do you amaze the people you love, but you protect bees and support beekeepers and the environment. All this in one action! Gifting a beehive is not just honey, but life! Together, you and the recipient can monitor bees through technology and pollinate almost 1 million flowers! We give you 3 different ways to gift a 3Bee hive: - Gift voucher: the recipient decides - Customised: if you know the recipient well, you can customise it yourself. - Recommended: we recommend hives still looking for their digital beekeeper

Polly is a solitary bee, an Osmia or also called mason bee whose survival is endangered by climate change and pesticide abuse. This is leading to a dwindling population: by choosing a Polly you will actually increase the number of Osmias, allowing the population to grow and at the same time pollinate the flowers in your garden. Buy Polly and her sustainable house QUI.