3Bee launches an innovative playlist that plays the unique sounds of pollinators recorded by their proprietary Spectrum technology. A special outreach proj

“Voices from the Oases”: 3Bee’s Playlist for Biodiversity

3Bee launches an innovative playlist that plays the unique sounds of pollinators recorded by their proprietary Spectrum technology. A special outreach project, amplified by the support of Metro 5 Milan, to highlight the role of cities in regeneration.

Ahead of <clr>World Habitat Day</clr>, 3Bee, the Nature Tech company leading in <clr>biodiversity protection through technology</clr>, launches "<a href="https://open.spotify.com/album/6eo6nPhY4vFfW0QA1yGH1i?si=SW2igiRJS2-PMtUXTx184w" target="_blank">Voices from the Oases,</a>" the first and only playlist available on Spotify. It plays for the conservation of biodiversity by <clr>reproducing the unique sounds of pollinators recorded by their proprietary Spectrum technology</clr>. A special awareness-raising project aimed at citizens, organizations, and companies regarding the important issue of protecting <clr>biodiversity</clr> and <clr>pollinators</clr>, and the crucial role they play in our <clr>cities</clr> as well.

The First Playlist for Safeguarding Biodiversity

playlist

Last July 12, the <a href="https://www.europarl.europa.eu/portal/en" target="_blank">European Parliament</a> passed the <a href="https://environment.ec.europa.eu/topics/nature-and-biodiversity/nature-restoration-law_en" target="_blank">Nature Restoration Law</a>, a historic moment for our planet, a key law in support of the <clr>EU's Biodiversity Strategy 2030</clr> that sets important goals. Indeed, the Nature Restoration Law calls for <clr>restoring 20 percent of the EU's land and marine areas by 2030</clr>. Also targeted for restoration are <clr>cities</clr>, where <clr>green spaces</clr> play a key role in combating the effects of climate change. <clr>3Bee has been a longtime supporter of the Nature Restoration Law</clr>, working toward this goal for five years now.

The Context: The Importance of the Nature Restoration Law

nature

The <a href="https://open.spotify.com/album/6eo6nPhY4vFfW0QA1yGH1i?si=UobjhIBHRom7Cm1HAWQnPA" target="_blank">Voices from the Oases</a> project takes on special significance in this context, not least in light of the threat of <clr>extinction</clr> that many species face: according to <a href="https://www.isprambiente.gov.it/en?set_language=en" target="_blank">ISPRA</a>, 9 percent of bees and pollinating insects are at <clr>risk</clr> of extinction, a situation exacerbated by <a href="https://blog.3bee.com/en/sixth-ipcc-report-climate-change-urgency-for-action" target="_blank">global warming</a>. Pollinating insects, responsible for about 75 percent of the world's crops, are important to protect, although their decline is not as visible as other environmental emergencies. Hence, "<clr>Voices from the Oases</clr>," the <clr>first playlist of pollinator sounds recorded by 3Bee's Spectrum technology</clr>, was created with precisely this goal in mind, emphasizing how crucial pollinators are to our ecosystem and making their voices heard with the intention of <clr>reaching as many listeners as possible</clr>, urging citizens and businesses not to forget about these invaluable insects.

The “Voices from the Oases” Project for Pollinators

pollinators

The project is accompanied by a <clr>special campaign</clr> that 3Bee has created with the <clr>support of Metro 5 Milan</clr>: in fact, in the <clr>Milan Porta Garibaldi</clr> and <clr>Lotto</clr> stations, until October 15, there will be <clr>more than 50 billboards</clr> entirely dedicated to pollinating insects, precious guardians of biodiversity. Travelers will be able to immerse themselves in a <clr>veritable musical exhibition</clr> dedicated to the theme, symbolizing an urgent call to action to protect our fragile ecosystem. Indeed, the <clr>loss of biodiversity</clr>, precisely because it is not monitored, is an urgent emergency that must be addressed.

The Support of Metro 5 Milan

Metro 5 Milan

At the heart of this campaign is the <a href="https://www.XNatura-biodiversity.com/en" target="_blank">XNatura certified monitoring protocol developed by 3Bee</a>, an innovative approach based on new technologies and partnerships with organizations and research institutions. The first step of the protocol is based on <clr>Flora technology</clr>, in partnership with the <a href="https://www.esa.int/" target="_blank">European Space Agency (ESA)</a>, which is software that uses Artificial Intelligence and <clr>satellite imagery </clr>to map the study area and estimate the potential biodiversity of the habitat and its suitability for pollinators. The second phase focuses on an IoT sensor developed by 3Bee called <clr>Spectrum</clr>, a "sound ear" that is placed in the study area to <clr>detect the amount and types of pollinators present</clr>. This noninvasive technology picks up the vibrations emitted by these insects as they fly; thanks to the beating of their wings, each pollinator emits a characteristic <clr>sound wave</clr> that allows 3Bee to assess their abundance.

The XNatura Score Monitoring Protocol Developed by 3Bee

XNatura Index

In this way, 3Bee provides a <clr>technical and scientific tool</clr> in line with <clr>ESG goals</clr>, supporting companies in optimizing their policies for the <clr>protection and conservation of biodiversity</clr> and inviting them to become guardians of it by taking part in the <a href="https://www.3bee.com/en/esg/the-oases-business/" target="_blank">Biodiversity Oases protection project</a>: urban and agroforestry biodiversity habitats with refuges for <clr>pollinators</clr> and native flora, certified places with traceable impact thanks to 3Bee technology. <clr>Companies</clr> can become <clr>custodians of these spaces</clr> by implementing <clr>measurable biodiversity protection projects</clr> while engaging their stakeholders.

Biodiversity oasis: a real commitment to business

oasis

"To counter the <clr>loss of biodiversity in urban areas</clr>, it is essential that we become agents of change and encourage the return of nature to our cities. We need a <clr>targeted, scientific, and judicious biodiversity plan</clr>: only in this way will we become resilient to the most adverse forms of weather we will experience in the coming years. - says Niccolò Calandri, CEO of 3Bee - Our goal is to <clr>create 10,000 Oases of Biodiversity within two years</clr>, and we can only achieve this through the commitment and contribution of virtuous entities and businesses willing to make an impact with a tangible and measurable regeneration project. With the "<a href="https://open.spotify.com/album/6eo6nPhY4vFfW0QA1yGH1i?si=Vj5TEPxjSSqO-lXTjCptXQ" target="_blank">Voices from the Oases</a>" campaign, we want to send an <clr>important awareness message</clr>, because the loss of biodiversity cannot go unnoticed: <clr>for every 1,000 listens, we will plant a nectariferous tree</clr>."

A concrete action: one nectar tree for every 1,000 listens

concrete action

Coinciding with <clr>Green Week </clr>and <clr>World Habitat Day</clr>, the "<a href="https://www.3bee.com/owner/voci-dalle-oasi/" target="_blank">Voices from the Oases</a>" campaign is a cry of alarm, but also an ode to hope and <clr>positive change</clr>. 3Bee gives a voice to those who have none, bringing to light the delicate balance on which the life of our <clr>planet</clr> rests. It is an <clr>urgent and concrete call to action</clr>, foregrounding biodiversity as an indispensable pillar for a sustainable future. Every single listen, every single action, contributes to the <clr>defense</clr> of this fundamental balance. Because we can't forget that <clr>biodiversity loss</clr> is one of the most urgent emergencies we have to face.