#PollinateAMO: 3Bee celebrates love on Valentine's Day

3Bee, which has always been committed to the protection of bees and pollinators, chooses Valentine's Day to launch #ImpolliniAMO: a special ongoing social project with an important underlying message: love in all its forms is a precious commodity, a resource to be protected and safeguarded, just like biodiversity and our bee friends. Thanks to 3Bee and its many sustainable and digital initiatives, contributing to the preservation of the planet becomes an indispensable gesture of love towards Planet Earth to give to all loved ones. Valentine's Day is traditionally a holiday dedicated to couples and romantic love, but today the concept of love is increasingly broader, e.g. towards oneself and towards the planet. In fact, according to NRF data, people are increasingly oriented towards spending Valentine's Day in the company of friends, colleagues and relatives. Proving that the idea of love is broad and in all its variations important and to be protected.

3Bee is a spokesperson for love in all its forms with #ImpolliniAMO, a project that tells of a universal feeling in which we all uniquely recognise ourselves. #ImpolliniAMO is love for a parent, for a child, for an undefined partner, for oneself, for the planet, for an animal, for a passion and its infinite expressions and declinations. #ImpolliniAMO is also regeneration of biodiversity: pollinators, including bees, are in fact fundamental for human life, for the environment in which we live and for the entire ecosystem. This is because they make possible the important process of pollination, on which almost 75% of the world's crops that produce fruit and seeds for human consumption depend (FAO data).

Among the sustainable and digital gifts at the click of a mouse this Valentine's Day, 3Bee offers the possibility of adopting a 3Bee hive symbolising affection and a nectar tree representing love. A perfect, one-click way to express love and celebrate the universally shared sentiment in which we all recognise ourselves. With "Adopt a 3Bee hive" anyone can, through adoption, read in real time on their smartphone the data describing life inside one of the hives throughout Italy monitored with 3Bee's intelligent systems, following the life of the bees day by day, for an entire year. This is made possible by 3Bee technology. And that's not all: adoption includes the personalised certificate of your adopted hive and, for plans that include shipment of honey, you can receive it at home.

With "Adopt a nectariferous tree" anyone can, through adoption, contribute to the creation of a nectariferous forest protected by the 3Bee community to give bees back their pasture. A concrete action that expresses love: adopt a nectariferous tree for yourself, to give it as a gift, or to give a gift to the environment. The Nature Tech company grows only melliferous trees in Italy and creates nectar forests that provide nectar and food for pollinating insects. Thanks to 3Bee technology, you can monitor your tree and its environmental impact online directly from your oasis.

"Adopt a 3Bee beehive" is not only online on the 3Bee website but also becomes a gift box, the Box 3Bee: the sustainable phygital gift, the purpose of which is to bring participants into contact with the product, offline at participating newsstands, in a natural and spontaneous way and, at the same time, create an online browsing experience. The Box3Bee is also bookable on the official website and can be sent directly to the address of preference. The Box is a unique and special gift, biodiversity enclosed in a box for you to read and discover. There are three types of box, each with its own characteristic, starting with the possibility of redeeming a jar of honey. Monitoring is always included, along with all the interesting facts about the world of pollinators.