3Bee brings CSR sustainability to FantaSanremo

"3Bee decided to be sustainability partner of FantaSanremo because it represents change par excellence. - says Niccolò Calandri, CEO of 3Bee - Thanks to digital, in fact, it has been able to transform and improve a format with a solid tradition behind it. In the same way, 3Bee is changing the way in which we protect the environment, analyse problems and improve the biodiversity around us. The synergy between digital and technology is crucial for a connected future in which our oases, where nature and technology come together, will increasingly take centre stage."

A unique project developed by 3Bee in collaboration with FantaSanremo to further concretise the path towards the digitisation of sustainability, a key factor in the creation of a sustainable future for citizens and businesses. The Nature Tech company, in fact, decided to exploit an event with enormous media power to talk about sustainability in a simple and inclusive language. The goal? Transforming the concept of CSR by making it accessible to everyone through communication suitable for every level of knowledge, in order to reach as many people as possible. An important mission, which aims to reach all the people who work in the company every day and who can therefore in turn spread the importance of biodiversity by promoting the implementation of regenerative projects.

The topic of sustainability for companies has become increasingly important over the past five years. According to the EY study 'Seize the Change - Sustainable Futures', 69% of companies have developed a sustainability plan, although only 35% have defined a timetable for achieving their goals. Companies, therefore, are concretely addressing the issue of sustainability: the road taken is the right one, but there is still much to be done. How? By developing projects with tangible and measurable value with the support of a biodiversity partner such as 3Bee.

In fact, 3Bee is the ideal partner to develop sustainability and CSR projects through initiatives dedicated to companies that want to make a tangible contribution to the protection of biodiversity and whose ESG criteria are based on the evidence of a positive social-environmental impact. The projects are manifold and include various sustainability objectives. Starting with the possibility of adopting acompany technology hive for melliferous bees: key bio-indicators of biodiversity. Also to directly protect pollinators, companies can equip the open-air spaces of their offices with Polly Houses, homes for the gentle wild bees. One of the best ways to safeguard the health of bees is to plant nectariferous forests to make up for the lack of food. Your own nectariferous forest will become an oasis of biodiversity, a place of regeneration of our ecosystem.

A company is first and foremost its employees; opportunities to share corporate values and make employees protagonists are therefore crucial. 3Bee created "Academy" to create a synergy between sustainability projects and corporate engagement. Academy activities are designed to meet the needs of each company and provide an authentic and educational experience for employees and stakeholders. The training part can take place either in-house or at a location surrounded by nature that will make the corporate experience memorable. With the adoption of a forest, on the other hand, employees will be able to carry out the planting of their trees themselves and spend a pleasant day in the midst of greenery. The "Beekeeper for a day" event, on the other hand, will be an unforgettable day spent in an apiary in contact with our precious insects. Dulcis in fundus, nothing better than to end the day with a honey tasting and a themed aperitif.